Web Designers do not need to learn about SEO to make it easier for Google to index a website. Many web design firms use Google’s free tools to optimize a website for small business clients.
Matt Cutts made a ten-minute keynote speech in 2008, at a Web 2.0 conference, called “What Google Knows About Spam.” This is a constant struggle for web design firms. SEO wants a website with balanced content. Small businesses want content that sells their product. Google doesn’t want to see anything that reflects spam. The video is available on his blog. It is an eye opening look into SEO and how hard Google hits spam. I refer to this one, because it is easy for a non-SEO pro to understand. Most web design firms, and web design professionals spend very little time learning SEO techniques.