If you enjoy blogging, consider adding a blog about real estate to your website. A blog brings you closer to the people who you want to connect with and can give them a better idea of your personality and what you can do for them. If you take the time to show your prospective clients who you are and how you can solve their problems, it will up your chances of them actually calling you up.
If you were to ask this question to a real estate professional, they would say “Of course they exist!” But the same question posed to a member of the general public might get a much different response, likely one clouded with uncertainty. Why is it that this little tidbit of information is common knowledge to real estate professionals, yet many home purchasers out there seem baffled by the notion of “Buyer Agency”? Let’s unravel this mystery by first sorting through a few common human emotions:
1. Fear of Looking Stupid:
It is human nature to hide the fact that we don’t know something that we feel we should. For example, the first time I purchased a vehicle, I really didn’t want the salesman to know that I knew nothing about cars! Why? I thought that would make me look stupid and give him an advantage.
2. Fear of Getting Ripped Off:
When I made the above statement, it became apparent that I felt it was a me vs. him thing in the battle of buying a car. I didn’t feel that he was working in my best interest and I felt I needed to keep my guard up.
3. Fear of Contracts
Signing a contract is a big deal. Unless you have a law degree or have signed a lot of contracts, it is likely that your heart will pound and you might get a bit sweaty. After you are done, your feet might get cold, you will doubt your decision and you may feel regret. If you don’t feel these emotions, even just a little bit, you may not be human. Buying a home is a big deal… you have the right to feel some emotion.
Now that we have addressed some of these emotions, let’s get back to why the general public seems to know very little about Buyer Agency? The answer is simple: FEAR. I have always felt that the best way to combat fear is to arm yourself with a whole bunch of knowledge.
Here are 5 things you need to know about Buyer Agency in Alberta.
1. As a buyer, you can choose any REALTOR® you like to represent you in a real estate transaction. You can interview them, ask them a million questions and find one that you feel comfortable with. If you are not sure if they have answered all your questions, keep asking.
2. When you find one you like, you can enter into an Exclusive Buyer Brokerage Agreement. This contract will ensure that the agent you choose is representing your best interests and that they will put your interests above their own at all times. If you choose to work without a Buyer Agency contract, the agent you choose still owes you fiduciary duties that should be explained to you. However, the duties are much more clear and extensive if you work with a Buyer Brokerage Agreement. If you don’t understand something in the contract, just ask.
3. You don’t pay directly for the services of a Buyer’s Agent unless they specify in writing that you are responsible for payment (and this will be covered in section 5 of the Buyer Brokerage Agreement). Nine times out of ten, the seller of the home you purchase will designate a portion of the commissions they are paying to be paid to the Buyer’s Agent. If you are unsure about how your agent gets paid, just ask them.
4. If you have hired a Buyer’s Agent and they show you one of their own listings and you like it, with informed consent, you will enter into what is called Transaction Brokerage. In this scenario your agent is loyal to and will represent both you, the Buyer, and the Seller. If you choose not to enter into Transaction Brokerage, your agent’s loyalty will revert to whomever they first entered into contract with and the other party will be given the opportunity to seek other representation (perhaps from another agent in the company or one from a different company).If you need more clarification on Transaction Brokerage, just ask.
5. If you walk into a home (on Open House for example) and have not chosen a Buyer’s Agent to represent you, keep in mind that you are NOT being represented by anyone. The agent in that home is under contract with the seller and has been hired to protect their best interests… not yours! If you are unsure of whom they are representing, just ask.
When it comes down to it, the only thing that is required to remove this shroud of mystery is communication. You must be prepared to ask a lot of questions and you need to find a REALTOR® who is able to answer (or find answers) to all your questions. When you hire a Buyer’s Agent, it is not you against them… it is a smart person working with another smart and knowledgeable person to achieve the goal of purchasing a home!
If you’re selling a home, you need a licensed real estate agent. It is feasible to sell your home on your own (i.e. For Sale by Owner), but without the proper knowledge of how to sell real estate and the paperwork and procedures involved, you could end up shooting yourself in the foot. Using a real estate agent to sell your home will cut back on headaches and ensure that all appropriate steps are being followed and documentation being completed.
Step 1 – Ask Around
If you’ve never dealt with a real estate agent before, ask your friends and family in the area if they recommend an agent. It’s better to go with an agent that comes with a personal recommendation than choosing one blindly. You should also ask your neighbor if they know anyone, especially if your neighbors are new to the area. Asking around will key you in to some of the better real estate agents around and which ones to avoid.
Step 2 – Go to Open Houses
This might seem a bit strange, but if you want to find an agent that knows your area, you should go to open houses in your neighborhood. Even if you don’t want to stay in that neighborhood, a local real estate agent is the way to go. Local agents know how much you can get for your home based on your neighborhood and the condition of your home, and can provide you with insight an out-of-area agent can’t. So, visit a few local open houses and talk to the agents hosting them. If they aren’t able to take on any addition sellers at the moment, they might be able to refer you to a fellow agent that knows the area and can help you get the best price for your home.
Step 3 – Choose a Reputable Real Estate Office
Real estate agents work out of real estate offices. They work with the office as independent contractors to help sell homes. When choosing a real estate agent, be sure to stick with the larger offices. A no-name office doesn’t have the resources necessary to sell your home fast and for the best price. The bigger, more established real estate offices often have a network of agents and other real estate professionals that can serve you and your specific selling needs.
Step 4 – Take Names and Ask Questions
The bottom line is you’re the customer when you’re selling your home. You choose the real estate agent, they don’t choose you. So, don’t go with the first agent you find. Shop around. Ask your neighbors for references, go to open houses, and visit the larger real estate offices in your area. Write down the names and contact information of some of the better agents you meet. Then, sit down and choose 3 or 4 agents you like and start analyzing. Think about which one will get you the best price for your home and, most importantly, work with and help you throughout the entire process. Some agents can get top-dollar for your home but are very difficult to work with on other areas of the deal (i.e. completing paperwork, escrow, etc. ). If you can’t decide on an agent, call you top choices and set up an interview. Have them bring their resume and proof that they’re a licensed real estate agent. Most agents will be willing to sit down with you and give you their sales pitch. If they aren’t, then it’s obvious they aren’t willing to dedicate themselves to helping you with selling your home.
Selling your home is a big event. The home selling process is a large undertaking that requires the expertise of a real estate agent. So if you’re thinking about selling your home, don’t go it alone. Use the steps above and find a reputable, reliable, and helpful real estate agent.